For this limited edition* fragrance we partnered with acclaimed drag empress and erotic performance artist Violet Chachki—A wellspring of style, transgression, and fetishistic desire who embodies the Heretic ethos. Gliding effortlessly between the once segregated spheres of masculine and feminine, Dirty Violet refuses to be defined. It’s a bewitching gender-bending blend that conjures a realm of endless possibility. Think beauty and bondage, sailors and starlets, face powder and flogging, Bettie Page and Betty Grable, John Willie and Jeanette MacDonald. With notes of leather and patchouli counterbalanced with hints of violet leaf, Dirty Violet is a heady and intoxicating scent that smacks of skin, heat, temptation, and sex. Dirty Violet is a cruelty-free blend of natural and safe synthetic ingredients that is non-toxic and free from phthalates, parabens, and EDTA.
*Available only while supplies last. Packaging features the iconic John Willie illustration from Violet’s tattoo and includes special limited-edition artwork inside the box.
The root of the word gender translates loosely to ‘kind, sort, or type’. To gender something is to name it, put it in a box, and place a label across it so we can define it and create a set of expectations for it. But nature did not create gender, society did. Nature, in fact, has an absence of gender. Across the swath of creation, flora and fauna don themselves with color, material, and scent to express their individuality and desires… and some of the most beautiful creations exist in that undefined territory outside of the binary.
For this gender-neutral fragrance we partnered with a brilliant entity living authentically in the in-between realm: the incomparable Violet Chachki. Violet is known for sophisticated drag performances that blend aerial acrobatics, fetish aesthetics, and striptease. Since winning season 7 of ‘RuPaul’s Drag Race’, Chachki has been named the ‘Queen of Couture’ by Vogue and received the Alan Turing LGBTIQ award for her strides in the community. Violet represents the essence of modern celebrity, a luminous Lady Liberty unshackled from antiquated conventions and stereotypes. Violet stands at the intersection of the past, present, and future—Joan of Arc by way of Joan Crawford, Dovima in the guise of dominatrix, Jean Harlow with a ball gag. Like Andy Worhol’s Ultraviolet, Violet Chachki is a superstar.
Listen to our podcast episode with Violet to get all the details! Find it: HERE, SPOTIFY & iTUNES