As a perfumer I am always looking for powerful imagery that gives shape to this invisible world. Scent is perhaps one of the most influential of our senses however, it lacks shape and substance and relies on imagery to tell its stories. The walls of my fragrance studio are cluttered with hundreds of images that inspire and provoke ideas for up and coming projects. A color, texture or posture often sparks an idea for some new combination of fragrances.
Dirty Lemon was almost finished and I began to think about visuals that could tell its tart and delicious story. I remembered seeing a provocative fruit image on a friends Instagram page and reached out to the artist who made it- Tony Futura.
Tony Futura, is a digital artist based in Berlin, He likes simple motifs with a surprising twist. In his works, he places familiar images in a new context, creating surreal art to poke fun at the materialism and pop-culture focus of modern day life. His brilliant use of color, humor and wit are nothing short of genius.
I immediately fell in love with his “lemons” image and asked if we could use it in tandem with the debut of the Dirty Lemon fragrance.
You can see more of Tony’s work at: