THE MASTER OF FRAGRANCES DOUGLAS LITTLE LAUNCHES A NEW PERFUME: HERETIC

The experiential marketing mastermind talks about the launch of his fragrance, and the invisible allure of perfumes.

Douglas Little, the California native creative genius who has turned marketing into an art form, has made a name for himself by translating a brand’s identity into a tangible work of art.

After studying marketing and product development all over the world, Little returned to the U.S. and founded D.L. & Co.- Modern Alchemists and Purveyors of Curious Goods. The brand is an embodiment of his personal spirit: whimsical and intriguing. His work includes lavish window displays for brands Van Cleef & Arpels, Bergdorf Goodman, Jim Thompson, Harry Winston, and more. Little has also been working in product development, most notably for Lady Gaga’s luxury collection of perfumes and candles.

Little’s attention to detail and penchant for excellence has kept his work fresh and unique, making him one of the most sought after names in the business. His newest fragrance ‘Heretic’ embraces the visionary Little’s signature whimsicality. We were able to talk to him about the launch of his fragrance, and the invisible allure of perfumes.

Image courtesy of Douglas Little
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Written by Micaela Stanley