HER•E•TIC. /’here,ətik/, noun: SOMEONE WHO DOES NOT CONFORM TO THE ESTABLISHED IDEALS OR OPINIONS OF THE MASSES. FOR THOSE SEEKING SOMETHING DIFFERENT, WE’RE HERE TO DISRUPT THE STATUS QUO.

NATURALLY DERIVED: PLANT-BASED PERFUME MADE FROM REAL PLANT AND FLOWER RAW MATERIALS THAT ARE ALIVE WITH THE VIBRANCY OF NATURE.

BEYOND CLEAN: IN A CATEGORY OF THEIR OWN, HERETIC IS SETTING A NEW INDUSTRY STANDARD BY CREATING FRAGRANCES THAT GO BEYOND SIMPLY CLEAN AND NON-TOXIC. WE RELY ON THE FINEST REAL BOTANICAL INGREDIENTS RATHER THAN SYNTHETIC ONES WHENEVER POSSIBLE, AND WE BLEND THESE MATERIALS IN ORGANIC, NON-GMO SUGARCANE ALCOHOL.

ALCHEMIC: WE BELIEVE THAT NATURE IS WILDLY PROVOCATIVE AND POWERFULLY THERAPEUTIC. WE’VE COMBINED CONVENTIONAL PERFUMERY WITH THE AYURVEDIC, HEALING, AROMATHERAPY PROPERTIES OF NATURAL EXTRACTS TO CREATE TRULY FUNCTIONAL FRAGRANCES INSPIRED BY ANCIENT TRADITIONS.

RADICALLY TRANSPARENT: WE AREN’T AFRAID TO BARE IT ALL, SHARING EACH AND EVERY ONE OF OUR INGREDIENTS WITH YOU BECAUSE WE BELIEVE YOU DESERVE TO KNOW EXACTLY WHAT YOU’RE PUTTING ON YOUR SKIN. SEE BELOW FOR LIST OF INGREDIENTS WE NEVER USE, AND VIEW THE FULL FRAGRANCE INGREDIENT LISTS ON EACH PRODUCT PAGE.

GENDER-NEUTRAL. VEGAN & CRUELTY-FREE.

WHAT TO WATCH FOR:ASSOCIATED WITH:
Parfume (fragrance)The word “fragrance” or “parfum” on the product label represents an undisclosed mixture of various chemicals and ingredients. You will know a fragrance product is all-natural if the ingredients list does not include the words “perfume” or “fragrance”. Synthetic fragrance can cause allergies, dermatitis, respiratory distress, hormone disruption, cancer, neurotoxicity
Petroleum/petrolatum
Sulfates
Isopropyl alcohol and Polypropyl alcohol
Paraffins
2-bromo-2-nitropropane-1,3 diol (Bronopol), PreservativeCancer, asthma, neurotoxicity, and developmental toxicity.
Benzalkonium chloride, PreservativeSevere skin, eye and respiratory irritation and allergies
Binding/Stabilizing ingredients, including: Calcium Disodium EDTA, Disodium EDTA,
Ethylenediaminetetraacetic acid (EDTA),Tetrasodium EDTA
Organ toxicity
Butoxyethanol, Solvent/Fragrance additiveSkin irritation, cancer, reproductive toxicity
Butylated hydroxyanisole (BHA)/Butylated hydroxytoluene (BHT), Shelf life extensionCancer, hormone disruption
Parabens (including Butylparaben, Isobutylparaben, Ethylparaben, Isopropylparaben, Methylparaben, and
Propylparaben)
Endocrine (or hormone) disruption
Dibutyl phthalate (DBP)/Diethylhexyl phthalate (DEHP), Plasticizer/Helps fragrance stick to skinEndocrine disruption, birth defects
Diazolidinyl urea, PreservativeCancer, asthma, neurotoxicity, and developmental toxicity
DMDM hydantoin, PreservativeCancer, asthma, neurotoxicity, and developmental toxicity
Imidazolidinyl urea, PreservativeCancer, asthma, neurotoxicity, and developmental toxicity
Methyl Cellosolve/2-Methoxyethanol, fragrance ingredient/solventSkin irritation, neurotoxicity, developmental toxicity
Methylisothiazolinone/Methylchloroisothiazolinone, preservativeAllergies, skin irritation, neurotoxicity
Mineral OilCancer, Organ Toxicity/Irritation, Allergen
Quaternium-15, PreservativeAllergies, asthma, neurotoxicity
Resorcinol, Colorant/Fragrance ingredientCancer, asthma, neurotoxicity, developmental toxicity
Sodium hydroxymethylglycinate, PreservativeSkin irritation, organ toxicity
Sodium Laureth Sulfate (SLES), Steareth (-2, -21)Cancer, asthma, neurotoxicity, developmental toxicity
Sodium Lauryl Sulfate (SLS)Cancer, organ and respiratory toxicity, skin irritation
Surfactants: Cocamide DEA, MEA, Ethanolamine (ETA), Triethanolamine (TEA), Monoethanolamine
(MEA)
Organ toxicity, skin irritation
Thimerosal, PreservativeAllergies, skin toxicity, hormone disruption, inhibited fetal brain development
Toluene, SolventNeurotoxicity, organ and developmental toxicity

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