We’re on a mission to create clean, beautiful fragrance, handcrafted from all-natural materials.

HOW WE DEFINE “NATURAL”:
Many brands claim to be ‘natural’ or ‘clean’, but their definition does not match what we believe to be truly clean in the world of fragrance. We do not use chemicals or any synthetic materials, and instead rely on the same processes used by perfumers hundreds of years ago before the synthetic fragrance industry took over. Our definition of “natural” is that ALL INGREDIENTS contained in our fragrances have been extracted from a plant, using steam or heat extraction, cold pressing, or carbon dioxide extraction. Our fragrances are completely non-toxic and paraben-free, comprised of essential oils, absolutes and concretes that have been handblended in organic sugarcane alcohol. Eau de Parfum is typically composed of about 85% alcohol, so it just didn’t make sense to blend these extraordinary natural ingredients in anything but the very best thing we could find.

“When I started this brand I was told that doing an all-natural perfume company was impossible. A ‘Heretic’ refers to someone with an opinion at odds with that of the masses, and this is reflected in what we do. I’ve chosen to do go against the grain in this industry by being fully transparent about our ingredients and never using harsh chemicals or synthetics.” – Douglas Little, Perfumer

WHAT TO WATCH FOR:ASSOCIATED WITH:
Parfume (fragrance)The word “fragrance” or “parfum” on the product label represents an undisclosed mixture of various chemicals and ingredients. You will know a fragrance product is all-natural if the ingredients list does not include the words “perfume” or “fragrance”. Synthetic fragrance can cause allergies, dermatitis, respiratory distress, hormone disruption, cancer, neurotoxicity
Petroleum/petrolatum
Sulfates
Isopropyl alcohol and Polypropyl alcohol
Paraffins
2-bromo-2-nitropropane-1,3 diol (Bronopol), PreservativeCancer, asthma, neurotoxicity, and developmental toxicity.
Benzalkonium chloride, PreservativeSevere skin, eye and respiratory irritation and allergies
Binding/Stabilizing ingredients, including: Calcium Disodium EDTA, Disodium EDTA,
Ethylenediaminetetraacetic acid (EDTA),Tetrasodium EDTA
Organ toxicity
Butoxyethanol, Solvent/Fragrance additiveSkin irritation, cancer, reproductive toxicity
Butylated hydroxyanisole (BHA)/Butylated hydroxytoluene (BHT), Shelf life extensionCancer, hormone disruption
Parabens (including Butylparaben, Isobutylparaben, Ethylparaben, Isopropylparaben, Methylparaben, and
Propylparaben)
Endocrine (or hormone) disruption
Dibutyl phthalate (DBP)/Diethylhexyl phthalate (DEHP), Plasticizer/Helps fragrance stick to skinEndocrine disruption, birth defects
Diazolidinyl urea, PreservativeCancer, asthma, neurotoxicity, and developmental toxicity
DMDM hydantoin, PreservativeCancer, asthma, neurotoxicity, and developmental toxicity
Imidazolidinyl urea, PreservativeCancer, asthma, neurotoxicity, and developmental toxicity
Methyl Cellosolve/2-Methoxyethanol, fragrance ingredient/solventSkin irritation, neurotoxicity, developmental toxicity
Methylisothiazolinone/Methylchloroisothiazolinone, preservativeAllergies, skin irritation, neurotoxicity
Mineral OilCancer, Organ Toxicity/Irritation, Allergen
Quaternium-15, PreservativeAllergies, asthma, neurotoxicity
Resorcinol, Colorant/Fragrance ingredientCancer, asthma, neurotoxicity, developmental toxicity
Sodium hydroxymethylglycinate, PreservativeSkin irritation, organ toxicity
Sodium Laureth Sulfate (SLES), Steareth (-2, -21)Cancer, asthma, neurotoxicity, developmental toxicity
Sodium Lauryl Sulfate (SLS)Cancer, organ and respiratory toxicity, skin irritation
Surfactants: Cocamide DEA, MEA, Ethanolamine (ETA), Triethanolamine (TEA), Monoethanolamine
(MEA)
Organ toxicity, skin irritation
Thimerosal, PreservativeAllergies, skin toxicity, hormone disruption, inhibited fetal brain development
Toluene, SolventNeurotoxicity, organ and developmental toxicity

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