Born and raised in Southern California, Douglas Little has been obsessed with fragrance since childhood. “I got my first big break in the personal care industry when I was twenty-one and was given the opportunity to develop a professional haircare line from the ground up- called Sexy hair Concepts. It was here where I fell in love with the art of product development, especially the magic of fragrance. I knew that I wanted to launch my own collection of fine fragrances however, I wanted to do something new, exciting and different than what we have seen.”
Respecting the traditions of French perfumery, the Heretic collection boldly colors outside of the lines in a daring and American way. Pioneering a transparency in perfume making, the collection discloses all ingredients and works entirely with plant and flower materials blended in non-GMO sugarcane and grape alcohols.
I wanted to lift the veil on perfume making and allow people to have a connection to these incredible, authentic ingredients and to the perfumer making them.
We are in the midst of a revolution- where people are celebrating their individuality and looking for connection to self, spirit and the outside world.
Pure, alive—the real thing.