We’re on a mission to create clean, beautiful fragrance, handcrafted from all-natural materials.

HOW WE DEFINE “NATURAL”:
Many brands claim to be ‘natural’ or ‘clean’, but their definition does not match what we believe to be truly clean in the world of fragrance. We do not use chemicals or any synthetic materials, and instead rely on the same processes used by perfumers hundreds of years ago before the synthetic fragrance industry took over. Our definition of “natural” is that ALL INGREDIENTS contained in our fragrances have been extracted from a plant, using steam or heat extraction, cold pressing, or carbon dioxide extraction. Our fragrances are completely non-toxic and paraben-free, comprised of essential oils, absolutes and concretes that have been handblended in organic sugarcane alcohol. Eau de Parfum is typically composed of about 85% alcohol, so it just didn’t make sense to blend these extraordinary natural ingredients in anything but the very best thing we could find.

“When I started this brand I was told that doing an all-natural perfume company was impossible. A ‘Heretic’ refers to someone with an opinion at odds with that of the masses, and this is reflected in what we do. I’ve chosen to do go against the grain in this industry by being fully transparent about our ingredients and never using harsh chemicals or synthetics.” – Douglas Little, Perfumer

WHAT WE DO NOT USE

WHAT TO WATCH OUT FOR:

Parfume (fragrance)

Petroleum/petrolatum

Sulfates

Isopropyl alcohol and Polypropyl alcohol

Paraffins

2-bromo-2-nitropropane-1,3 diol (Bronopol), Preservative

Benzalkonium chloride, Preservative

Binding/Stabilizing ingredients, including: Calcium Disodium EDTA, Disodium EDTA, Ethylenediaminetetraacetic acid (EDTA),Tetrasodium EDTA

Butoxyethanol, Solvent/Fragrance additive

Butylated hydroxyanisole (BHA)/Butylated hydroxytoluene (BHT), Shelf life extension

Parabens (including Butylparaben, Isobutylparaben, Ethylparaben, Isopropylparaben, Methylparaben, and Propylparaben)

Dibutyl phthalate (DBP)/Diethylhexyl phthalate (DEHP), Plasticizer/Helps fragrance stick to skin

Diazolidinyl urea, Preservative

DMDM hydantoin, Preservative

Imidazolidinyl urea, Preservative

Methyl Cellosolve/2-Methoxyethanol, fragrance ingredient/solvent

Methylisothiazolinone/Methylchloroisothiazolinone, preservative

Mineral Oil

Quaternium-15, Preservative

Resorcinol, Colorant/Fragrance ingredient

Sodium hydroxymethylglycinate, Preservative

Sodium Laureth Sulfate (SLES), Steareth (-2, -21)

Sodium Lauryl Sulfate (SLS),

Surfactants: Cocamide DEA, MEA, Ethanolamine (ETA), Triethanolamine (TEA), Monoethanolamine
(MEA)

Thimerosal, Preservative

Toluene, Solvent

ASSOCIATED WITH:

The word “fragrance” or “parfum” on the product label represents an undisclosed mixture of various undiscolsed chemicals and ingredients. You will know a fragrance product is all-natural if the ingredients list does not include the words “perfume” or “fragrance”. Synthetic fragrance can cause allergies, dermatitis, respiratory distress, hormone disruption, cancer, neurotoxicity.

Cancer, asthma, neurotoxicity, and developmental toxicity.

Severe skin, eye and respiratory irritation and allergies

Organ toxicity

Skin irritation, cancer, reproductive toxicity

Cancer, hormone disruption

Endocrine (or hormone) disruption

Endocrine disruption, birth defects

Cancer, asthma, neurotoxicity, and developmental toxicity

Cancer, asthma, neurotoxicity, and developmental toxicity

Cancer, asthma, neurotoxicity, and developmental toxicity

Skin irritation, neurotoxicity, developmental toxicity

Allergies, skin irritation, neurotoxicity

Cancer, Organ Toxicity/Irritation, Allergen

Allergies, asthma, neurotoxicity

Cancer, asthma, neurotoxicity, developmental toxicity

Skin irritation, organ toxicity

Cancer, asthma, neurotoxicity, developmental toxicity

Cancer, organ and respiratory toxicity, skin irritation

Organ toxicity, skin irritation

Allergies, skin toxicity, hormone disruption, inhibited fetal brain development

Neurotoxicity, organ and developmental toxicity