We’re on a mission to create clean, beautiful fragrance, handcrafted from all-natural materials.
HOW WE DEFINE “NATURAL”:
Many brands claim to be ‘natural’ or ‘clean’, but their definition does not match what we believe to be truly clean in the world of fragrance. We do not use chemicals or any synthetic materials, and instead rely on the same processes used by perfumers hundreds of years ago before the synthetic fragrance industry took over. Our definition of “natural” is that ALL INGREDIENTS contained in our fragrances have been extracted from a plant, using steam or heat extraction, cold pressing, or carbon dioxide extraction. Our fragrances are completely non-toxic and paraben-free, comprised of essential oils, absolutes and concretes that have been handblended in organic sugarcane alcohol. Eau de Parfum is typically composed of about 85% alcohol, so it just didn’t make sense to blend these extraordinary natural ingredients in anything but the very best thing we could find.
“When I started this brand I was told that doing an all-natural perfume company was impossible. A ‘Heretic’ refers to someone with an opinion at odds with that of the masses, and this is reflected in what we do. I’ve chosen to do go against the grain in this industry by being fully transparent about our ingredients and never using harsh chemicals or synthetics.” – Douglas Little, Perfumer